About Coach Achilleas 'Illy' Anastasi

From The Queen's Club to Cyprus — World-Class Coaching

For over 20 years, I've dedicated my career to developing tennis players at the highest levels — from The Queen's Club in London to championship courts across Europe and beyond. My journey has taken me from coaching world-ranked wheelchair players to WTA professionals, from directing elite London clubs to building community programs in Cyprus.

What drives me is simple: helping every player unlock their full potential through expert coaching, proven methodology, and genuine dedication to their success.

Career Journey

A Career Built at the Top

Director of Tennis

The Queen's Club, London

Leading tennis operations at one of the world's most prestigious clubs. The Queen's Club — home to the ATP Championships and one of London's most exclusive sporting venues — entrusted me to direct their tennis program and create their first comprehensive junior development initiative.

  • Directed all tennis operations and coaching staff
  • Created and launched Queen's Club's first Junior Tennis Program
  • Coached high-profile members including actors, entrepreneurs, royalty, and former professionals
  • LTA Performance Coach for competitive junior members
  • Partnered with local authorities to integrate tennis into school curricula
Ongoing

Elite Player Development

Coaching at the highest competitive levels.

  • Former student — World No. 2 Wheelchair Tennis (US Masters & US Open touring)
  • WTA professional circuit — on-site coaching at satellite tournaments and other facilities such as tennis academies globally
  • ITF Junior circuit — developing players on the international junior tour with proven tournament results
  • Tennis Europe Athletes at U12, U14, U16 Level with great success regarding rankings and tournament successes (current students)
  • Elite junior consultant coach/mentor — guiding top junior athletes selected for prestigious international development events globally
Director of Tennis · 1992–1995

Hilton Hotel (Hiltonia Club), Cyprus

Building a championship culture from the ground up — completely rebuilding the tennis center, designing a radical marketing strategy, and creating an intensive junior development program.

  • Trained 800+ members across all skill levels
  • Produced 4 nationally top-5 ranked juniors by 1995
  • Established a tennis culture that became a model for community tennis in Cyprus
1985 – Present

Extensive International Coaching

Over 1000 students across multiple continents — UK, Cyprus, Spain, USA, and Switzerland — at venues from prestigious clubs to community centers.

  • UK: Wickham Bishops LTC, Brackendale LTC, Stonebridge Tennis Academy, Westside LTC Wimbledon, Kings College, Ashford Girls School
  • Cyprus: Aradippou Community TC, Approach Tennis Academy, Meneou Tennis Academy, Cyprus Tennis Federation
  • Spain: La Manga Country Club
Beyond coaching

Tournament Organisation & Leadership

Founded the Cyprus Tennis Federation Wheelchair Program and organised the Bank of Cyprus UK National Tournament — £10,000+ sponsorship, 200+ entrants, finals at The Queen's Club.

  • Founded Cyprus Tennis Federation Wheelchair Program
  • Bank of Cyprus UK National Tournament — £10K+ sponsorship secured
  • 200+ entrants, finals at The Queen's Club
Hotlines Europe Ltd · 2002–2019

Entrepreneurial Background

While taking a sabbatical from full-time tennis coaching, I founded and scaled a cycling/motorcycle parts distribution company to $300m+ in partnership sales before successful acquisition by Chain Reaction Cycles & Wiggle in 2019.

  • Strategic planning and goal-setting
  • Performance optimization and systematic improvement
  • Building and leading high-performing teams
  • Now developing a tennis coaching digital platform
Philosophy

Coaching Philosophy

Understanding Each Player as an Individual

Every player has unique goals, learning styles, and motivations. From Queen's Club beginners to wheelchair champions, I meet each player where they are.

Systematic Progression

Build foundations first, then add layers of complexity. Whether developing a World No. 2 or a junior to national ranking, success comes from systematic, progressive development.

Holistic Development

Technical + Tactical + Physical + Mental = Complete Player. Championship players excel in all four areas.

Proven Methodology

Tested at the highest levels — The Queen's Club, WTA tournaments, national championships, Tennis Europe. Comprehensive, systematic, and adaptable.

Credentials

Qualifications & Certifications

Official Certifications

  • LTA Licensed Coach (UK)
  • ITF Qualified Coach (International)
  • LTA Safeguarding Certificate
  • Bow Brand Qualified Racket Stringer
  • Stonebridge Tennis Academy (First Place Graduate)

Specialised Training

  • Sports psychology & mental performance
  • Wheelchair tennis coaching methodology
  • Video analysis and match strategy
  • Physical conditioning and nutrition
  • Tournament preparation and support

Clearances

  • Full safeguarding certification for junior coaching
  • Available for international touring
  • Qualified to coach all ages and abilities
Today

Current Focus

After directing tennis at The Queen's Club and coaching internationally, I've returned to my roots in Cyprus to focus on what I love most: developing players.

  • Coaching Tennis Europe Athletes at U12, U14, U16 Level to success
  • Developing 1000+ hours of coaching content for a digital platform
  • Available for individual coaching (juniors and adults)
  • Available for wheelchair tennis programs
  • Available for tennis academy consulting
  • Available for international touring

Personal

  • Married 20+ years
  • Father of four (ages 33, 30, 18, 14)
  • Interests: tennis, mountain biking, paddle-boarding, football, motorcycles, music
  • Languages: English (native), Greek (fluent)
  • Location: Cyprus — available for international work

Ready to train with a world-class coach?

Call +357 94223344
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