About Coach Achilleas 'Illy' Anastasi

From The Queen's Club to Cyprus — World-Class Coaching

For over 20 years, I've dedicated my career to developing tennis players at the highest levels — from The Queen's Club in London to championship courts across Europe and beyond. My journey has taken me from coaching world-ranked wheelchair players to WTA professionals, from directing elite London clubs to building community programs in Cyprus.

What drives me is simple: helping every player unlock their full potential through expert coaching, proven methodology, and genuine dedication to their success.

Career Journey

A Career Built at the Top

Director of Tennis

The Queen's Club, London

Leading tennis operations at one of the world's most prestigious clubs. The Queen's Club — home to the ATP Championships and one of London's most exclusive sporting venues — entrusted me to direct their tennis program and create their first comprehensive junior development initiative.

Directed all tennis operations and coaching staff
Created and launched Queen's Club's first Junior Tennis Program
Coached high-profile members including actors, entrepreneurs, royalty, and former professionals
LTA Performance Coach for competitive junior members
Partnered with local authorities to integrate tennis into school curricula

Ongoing

Elite Player Development

Coaching at the highest competitive levels.

Former student — World No. 2 Wheelchair Tennis (US Masters & US Open touring)
WTA professional circuit — on-site coaching at satellite tournaments and other facilities such as tennis academies globally
ITF Junior circuit — developing players on the international junior tour with proven tournament results
Tennis Europe Athletes at U12, U14, U16 Level with great success regarding rankings and tournament successes (current students)
Elite junior consultant coach/mentor — guiding top junior athletes selected for prestigious international development events globally

Director of Tennis · 1992–1995

Hilton Hotel (Hiltonia Club), Cyprus

Building a championship culture from the ground up — completely rebuilding the tennis center, designing a radical marketing strategy, and creating an intensive junior development program.

Trained 800+ members across all skill levels
Produced 4 nationally top-5 ranked juniors by 1995
Established a tennis culture that became a model for community tennis in Cyprus

1985 – Present

Extensive International Coaching

Over 1000 students across multiple continents — UK, Cyprus, Spain, USA, and Switzerland — at venues from prestigious clubs to community centers.

UK: Wickham Bishops LTC, Brackendale LTC, Stonebridge Tennis Academy, Westside LTC Wimbledon, Kings College, Ashford Girls School
Cyprus: Aradippou Community TC, Approach Tennis Academy, Meneou Tennis Academy, Cyprus Tennis Federation
Spain: La Manga Country Club

Beyond coaching

Tournament Organisation & Leadership

Founded the Cyprus Tennis Federation Wheelchair Program and organised the Bank of Cyprus UK National Tournament — £10,000+ sponsorship, 200+ entrants, finals at The Queen's Club.

Founded Cyprus Tennis Federation Wheelchair Program
Bank of Cyprus UK National Tournament — £10K+ sponsorship secured
200+ entrants, finals at The Queen's Club

Hotlines Europe Ltd · 2002–2019

Entrepreneurial Background

While taking a sabbatical from full-time tennis coaching, I founded and scaled a cycling/motorcycle parts distribution company to $300m+ in partnership sales before successful acquisition by Chain Reaction Cycles & Wiggle in 2019.

Strategic planning and goal-setting
Performance optimization and systematic improvement
Building and leading high-performing teams
Now developing a tennis coaching digital platform

Philosophy

Coaching Philosophy

Understanding Each Player as an Individual

Every player has unique goals, learning styles, and motivations. From Queen's Club beginners to wheelchair champions, I meet each player where they are.

Systematic Progression

Build foundations first, then add layers of complexity. Whether developing a World No. 2 or a junior to national ranking, success comes from systematic, progressive development.

Holistic Development

Technical + Tactical + Physical + Mental = Complete Player. Championship players excel in all four areas.

Proven Methodology

Tested at the highest levels — The Queen's Club, WTA tournaments, national championships, Tennis Europe. Comprehensive, systematic, and adaptable.

Credentials

Qualifications & Certifications

Official Certifications

LTA Licensed Coach (UK)
ITF Qualified Coach (International)
LTA Safeguarding Certificate
Bow Brand Qualified Racket Stringer
Stonebridge Tennis Academy (First Place Graduate)

Specialised Training

Sports psychology & mental performance
Wheelchair tennis coaching methodology
Video analysis and match strategy
Physical conditioning and nutrition
Tournament preparation and support

Clearances

Full safeguarding certification for junior coaching
Available for international touring
Qualified to coach all ages and abilities

Today

Current Focus

After directing tennis at The Queen's Club and coaching internationally, I've returned to my roots in Cyprus to focus on what I love most: developing players.

Coaching Tennis Europe Athletes at U12, U14, U16 Level to success
Developing 1000+ hours of coaching content for a digital platform
Available for individual coaching (juniors and adults)
Available for wheelchair tennis programs
Available for tennis academy consulting
Available for international touring

Personal

Married 20+ years
Father of four (ages 33, 30, 18, 14)
Interests: tennis, mountain biking, paddle-boarding, football, motorcycles, music
Languages: English (native), Greek (fluent)
Location: Cyprus — available for international work

Ready to train with a world-class coach?

Call +357 94223344